Scooter Braun, a prominent figure in the music world, who previously made headlines due to conflicts over Taylor Swift’s master recordings, is facing new developments. Two of his significant clients, Ariana Grande and Demi Lovato, have reportedly parted ways with the renowned manager.
Braun’s managerial career has been marked by successes and controversies. According to Billboard, not only have Ariana Grande and Demi Lovato left, but Colombian star J Balvin also made his exit from Braun’s management and is now under Roc Nation.
While rumors circulated that Justin Bieber might also be leaving Braun, these reports have been denied. Braun’s influence in the industry is evident from his client roster, which includes names like David Guetta, Black Eyed Peas, Ava Max, Carly Rae Jepsen, and Quavo.
Braun discovered Justin Bieber on YouTube
Braun’s journey began in his teenage years when he organized events in Atlanta. He later joined Def Jam Records after being discovered for his talent. In 2008, he spotted a 12-year-old Justin Bieber on YouTube and recognized the potential for stardom. This discovery led to Bieber’s rapid rise in the pop music scene.
Over the years, Braun played a crucial role in Bieber’s career, helping him navigate challenges and controversies. Notably, he orchestrated a Comedy Central “roast” that showcased Bieber’s growth from a teen idol to a mature artist.
Ariana Grande, who joined Braun in 2013, achieved great success with six chart-topping albums. Following the tragic Manchester bombing incident, Braun organized the One Love benefit concert, raising funds to support the victims’ families. Currently, Grande is focused on her movie project, the adaptation of the Broadway musical Wicked.
Demi Lovato also collaborated with Braun, expressing her excitement about the partnership. However, recent reports indicate an amicable split. Braun even wished Lovato a happy birthday on social media, highlighting their positive relationship.
Braun and Grande are thought to have had a close working relationship
Braun’s fame isn’t without its share of controversies, notably his feud with Taylor Swift. His acquisition of Taylor Swift’s former record label, Big Machine, sparked a feud that centered around control of Swift’s early albums. This conflict also involved Braun’s association with Kanye West, leading to tensions with Swift.
As Braun’s journey continues, he has taken on roles with new companies, including HYBE America. His recent involvement in the acquisition of US hip-hop label Quality Control showcases his ever-evolving influence in the music industry.